Validate Your Startup Idea: Private Market & Business Vetting Session (3h) — 2026-11-03 à 13:00 — 16:00

Name: Validate Your Startup Idea: Private Market & Business Vetting Session (3h)
Start: 2026-11-03T13:00:00-05:00
End: 2026-11-03T16:00:00-05:00
Location: Anticafé Montréal

Get ready to test and improve your startup idea with expert feedback in a dynamic, hands-on 3-hour session. Validate Your Startup Idea: Private Market and Business Vetting Session (3h) About your mentor Lena Baudo is a marketing strategist, startup mentor, and entrepreneur with 15 years of experience (including brands like Google, Microsoft, and Forrester). She has worked with more than 50 B2B and B2C companies across North America, Europe and Asia, helping them refine positioning, validate demand, and build go-to-market strategies that drive measurable growth. She also works as a startup mentor in accelerators and a university lecturer, supporting founders in turning early-stage ideas into validated and scalable business opportunities. In her work with founders, Lena focuses on helping teams cut through assumptions, clarify market reality, and make confident go or no-go decisions on their ideas. LinkedIn What this session is This is a private, hands-on working session designed to help you validate your business idea with clarity and structure. It is fully tailored to your project and focused on helping you move from assumptions to evidence-based decisions. You will leave with a clear direction: launch, pivot, or stop. “Lena delivered a terrific marketing strategies session to our startup accelerator cohort, providing strong insights on marketing campaigns, messaging, branding, and budget allocation.”Elan, Senior Program Manager, SOSA Startup Accelerator “Very data-driven and structured in her approach. Lena brings clarity to GTM discussions and provides practical, actionable input. Highly recommend working with her on strategic topics.”Martin Jancura, CEO, iTranSys Session agenda 1. Alignment and objectives (20 min) Clarify your business idea and assumptions Align on expectations and goals for the session 2. Market reality check (25 min) Identify gaps between assumptions and real demand Distinguish interest from willingness to pay Highlight early blind spots 3. Market validation framework (40 min) Problem clarity Target customer definition Competitive landscape Demand signals Market size realism 4. Startup risk analysis (30 min) Market risk Customer adoption risk Execution risk Timing risk Completion of a structured scorecard 5. Strategic working session (50 min) Build a market validation map Refine positioning Identify key assumptions to test 6. Live advisory and feedback (30 min) Personalized feedback on your idea Challenge assumptions and refine direction Answer key strategic questions 7. Decision and next steps (15 min) Define next steps Decision framework: launch, pivot, or pause Action plan based on your specific case Who this is for Co-founders working on a startup Small teams validating a product or idea Solo founders seeking expert validation Available in English or French What you will walk away with A validated or clearly challenged business idea A realistic understanding of your market A prioritized list of next actions A clear decision on what to do next